Built around the session — not the day
Fuel and recovery are not the same job.
One bar gets you to the finish line. The other one prepares you for what’s next.
Halftime. Between rounds. Hour two.
One of them has a window. The other one doesn't. That's the whole difference.
What each bar is for
Two jobs. Two formulas.
01 · Fuel
IGNITE is carbohydrate and electrolyte. That's it. There is no vitamin you take once before training that improves output, so there isn't one in here — and no seed oil either. The carbohydrate comes from raw honey, dates and oats.
Eat it before. Eat it at halftime. Eat half now and half later. It doesn't have a window to miss.
02 · Recovery
REBUILD is the thirty minutes after you stop, the only point in the day where what you eat measurably changes what your body does next.
Protein rebuilds the tissue. Tart cherry and curcumin are what keep you from being sore two days later — in the research behind them, tart cherry cut post-exercise muscle pain and strength loss, and curcumin, paired with black pepper so it's actually absorbed, lowered markers of muscle damage. That's the part most bars skip.
Ignite
Boringon purpose
Thirteen ingredients. Carbohydrate and electrolytes.
- Carbohydrate raw honey · date paste · tapioca syrup · tapioca maltodextrin · oats
- Sodium from sea salt
- Potassium from potassium citrate
- Magnesium from magnesium glycinate
- Almond butter texture and bind
- Gingerol GI tolerance, matters more mid-session
Contains: Almonds.
- No seed oils
- No dairy
- Whole food carbs
- Contains almonds
Rebuild
Recoveryyou can feel
The thirty minutes after you stop are the only part of the day where what you eat changes what your body does next.
- Protein whey isolate
- Carbohydrate tapioca syrup · date paste · honey
- Tart cherry anthocyanins
- Turmeric + piperine curcumin · black pepper
- Sodium / potassium / magnesium Electrolytes
- Gingerol GI support post-session
Contains: Milk, Almonds.
- No seed oils
- 7 g protein
- Contains dairy
- Contains almonds
First production run · reserve free
The first run is small.
Pricing is final. Reserve a spot and you'll be first in line when it's ready.
First run · limited
Tell me where you are.
Part of the first batch I'm handing out myself. Tell me where you are and what you'd want.
Alex · founder
From the field
I felt like I was flying.